I saw how traditional onboarding in ERP systems overwhelmed users with static, irrelevant flows. I wanted to create a system that listens, adapts, and guides — like a human coach. That’s why I led the shift to AI-driven, behavior-adaptive UX architecture. Not just to teach features, but to activate users with a purpose.


Summary
I led UX architecture for a B2B SaaS ERP platform, integrating GPT-4 to deliver an AI-driven, behavior-adaptive onboarding experience that helps users reach value faster and with confidence.
Through intent-based flows, intelligent UI triggers, and cross-functional collaboration, we transformed onboarding from static tutorials into a dynamic system that adapts to users' goals in real-time.

Through intent-based flows, intelligent UI triggers, and cross-functional collaboration,
we transformed onboarding from static tutorials into a dynamic system that adapts to
user goals in real time.
Key Requirements:
Consumer Design Expertise: Must have 3+ years of consumer-focused experience, with strong intuition about how consumers think and behave.
Leadership: Experience of leading projects and small teams
App & Website Product Design: At least 5+ years of hands-on design experience across all stages, from visual to interaction.
Figma Expert: Ability to quickly translate ideas into clickable prototypes in minutes.
Full Design Ownership: Willing to handle all aspects of design (visual, interaction, content, etc.) with the autonomy to hire for any areas outside their direct expertise.
Startup Environment Experience: Proven track record of working in ultra-fast-paced environments and collaborating with smart engineers.
SF Bay Area Based: Must be located in or near the SF Bay Area and able to be in the office (Mountain View) at least four days a week.
Hands-On Designer: Ideally at L6 level, but must be highly hands-on.
Ambiguity Navigator: Able to manage uncertainty with a positive, proactive approach.
Nice-to-Have Skills:
Consumer-Facing Product Experience: Ideally has experience working on at least one product feature with tens of millions of global users.
AI Knowledge: Willing to dive deep into AI and learn about it.
Basic Coding: Willing to learn to use IDE/Git to commit style changes.
Not a Fit:
Candidates with only enterprise or developer-focused design experience.
This is an exciting opportunity to shape the design of a product that aims to reach a massive global audience while being part of a tight-knit, dynamic team. If you are a hands-on designer ready to make an impact in the consumer tech space, this could be the role for you!
